VP, Data Strategy
Justin Evans serves as Vice President of Data Strategy for Comcast Spotlight, the Advertising Sales Division of Comcast Cable. In this role, Justin’s mission is to enhance Comcast Spotlight’s world-class analytics and lead data-driven innovation for the company’s national, regional and local advertising businesses, for both TV and digital.
Justin has extensive experience in monetizing data in the marketing and media domains and a track record of leading growth at companies focused on data, advertising and social media. Prior to joining Comcast Spotlight in 2015, he was Chief Strategy Officer and Executive Vice President Enterprise for Collective, a venture-backed ad tech company. In this role, he led Collective’s data acquisition and research teams, managed the successful launch of Collective’s mobile display business and oversaw the growth of its video business to record highs. In addition, Justin launched TV Accelerator, a groundbreaking TV-to-digital targeting capability using set-top-box data, for which he was granted a patent.
Before Collective, Justin worked at The Nielsen Company in various leadership roles. He was a key member of the team that sold Nielsen (then VNU) to private equity, launched Nielsen’s online ad-targeting business and created Nielsen’s “Reach, Resonance, Reaction” framework for ad effectiveness measurement. Justin also managed business development for The New York Times’ marketing and advertising group.
A pioneer in the area of data-driven multiscreen advertising, Justin has published research studies and white papers and spoken at numerous industry events, including guest lectures at University of Southern California Annenberg’s Media, Economics and Entrepreneurship program.
Justin earned a Master of Business Administration from New York University and graduated Magna Cum Laude with a bachelor’s degree from Columbia University in the City of New York. He lives in the New York area with his family.