VP Research and Insights
Andrea Zapata oversees Spotlight’s data innovation and measurement team as well as the in-market client research team. In this role, Andrea leads Spotlight’s work to bring innovative, unique research solutions to market. She also provides custom research insights for local, regional and national businesses, as well as industry trends and insights that support Spotlight’s internal teams.
Andrea joined Spotlight from Vevo, where she served as VP, Research and Analytics. At Vevo, Andrea built the research practice from the ground up and made critical changes in Vevo’s go-to-market sales narrative—overseeing the shift from views to audience—while developing data-driven media products, which contributed to Vevo doubling revenue. Prior to Vevo, Andrea led Ad Sales Research at Hulu, where her team initiated demographic currency reporting capabilities that drove Hulu’s acceptance by all major agencies and holding groups as a major player in video. Andrea began her research career at ESPN under the guidance of industry legends Artie Bulgren and Glenn Enoch.