Allison Metcalfe is the General Manager of the TV division at LiveRamp, the leading provider of omnichannel identity resolution. Allison is responsible for driving the strategy around bringing people-based marketing capabilities to television. Prior to LiveRamp, she served as the Senior Director of Customer Success at Demandbase. She also brings experience from earlier customer success roles at Jigsaw (now Data.com, acquired by SalesForce) and Equilar. Allison holds a BA from the University of St. Thomas.