EVP, Managing Director, Local Video and Audio Investment
As EVP, Managing Director of Local Video and Audio Investment for Amplifi US, the global investment platform for Dentsu Aegis Network, Jennifer oversees the investment strategy for local video and audio across all screens and devices on behalf of all network clients in the US market. In her role, she is tasked with reinventing the supply side of media through the development of innovative, consistent and scalable buying and investment capabilities as well as richer media owner partnerships, both locally and globally. She oversees staff in both New York and Atlanta, and is responsible for over $2B of media spending. Jennifer began her career at BBD&O as an assistant media buyer and now with more than 20 years of experience in advertising and media buying, she has worked across a variety of client categories including Quick Serve Restaurants, Fine Dining, Travel and Entertainment, Retail and Automotive.
Jennifer is extremely active in multiple industry steering groups, inclusive of the 4A’s Local TV & Radio Committee (Co-Chair), the NSI Audio Advisory Council (Board Member) and their Council for Research Excellence, the TVB Programmatic Guidelines Committee and Advertising Women of New York (Executive Member and 2013 Working Mother of the Year recipient). Her additional accolades include a Service Award from the National Association of Black Owned Broadcasters for her work with minority broadcasters in 2016, the Atlanta Broadcast Advertising Club (ABAC) Lifetime Achievement Award for her work in local media in 2014, and in 2015 she and her team were recognized by the TVB as the Large-Sized Advertising Agency EMMA Award Winner and were coined Media Agency of the Year by the ABAC.
Today, Jennifer resides in Atlanta, is the mother of three children and is an avid UGA football fan.