Event Agenda

Thursday, June 7, 2018
8:00 AM
Registration Opens & Continental Breakfast
9:00 AM
Welcoming Comments
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
Tim Hanlon, Founder & CEO, The Vertere Group
9:10 AM
Opening Keynote Presentation/Conversation: Local TV’s Programmatic Opportunity
As pressure grows on both advertisers and media companies to increase the ROI of linear advertising, programmatic TV platforms are starting to play a key relationship between ad buyers and broadcasters. In this session, executives from one of the world’s largest media agencies, one of the US’s top station groups and the top technology companies facilitating programmatic TV transactions today will discuss what’s working now, what needs to improve to make programmatic truly mainstream, and their hopes for the next stage of programmatic’s growth.
 
Interviewees:    
Eric Mathewson, Founder & CEO – WideOrbit
Frank Comerford, Chief Revenue Officer and President of Commercial Operations – NBCU
Karine McMaster, Associate Media Director, Advanced TV Local Investment – Amplifi US

Interviewer:
Tim Hanlon, Founder & CEO – The Vertere Group
9:45 AM
Panel Discussion – Automating TV Advertising: Promise or Peril?
The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows.  Just how quickly and advantageously depends on who you ask – as this panel will debate.
 
Moderator:
Alan Wolk, Co-Founder/Lead Analyst – TV[R]EV
 
Panelist:
Joy Baer, President – FreeWheel Advertisers
Mark Mitchell, Chief Relationship Officer – Clypd
Julie Sterling, Director, Broadcast Partnerships – Google
Brad Smith, Senior Vice President, Revenue and Operations – Videa
Mike Zinsmeister, EVP, Chief Revenue Officer – WideOrbit
10:25 AM
Networking Break
10:40 AM
“Big Think” Presentation/Conversation – Programmatic Advertising in Live Video
 
Presenter:
Montgomery Gilchrist, Business Development, Sling TV – Dish Media Sales
11:20 AM
Panel Discussion – Data Meets Inventory: New Wine in Old Wineskins?
A growing array of data from third-party and marketer-proprietary sources is pushing both advertisers and TV/video content providers to improve the ad value equation through more precise marketing target segments – far beyond traditional ratings or demographic reach metrics.  This panel will explore how both sides of the ad buy-sell equation are programmatically reinventing their operations for more data-driven value propositions and results.
 
Moderator
Justin Evans, VP, Data Strategy – Comcast Spotlight
 
Panelists:
Anupam Gupta, Chief Product Officer – 4C Insights
Gaurav Shirole, Group Vice President, Product & Client Solutions – 605
Mike Rosen, EVP, Advanced Advertising & Platform Sales – NBCUniversal
Brendan Condon, President – AdMore & REVShare
Mark Gorman, CEO – Matrix Solutions
Sandro Catanzaro, Chief Innovation Officer, Co-Founder – dataxu
12:00 PM
Networking Topic Table Lunch
Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!
 
The Programmatic Summit dives deeply into the hottest discussion topics around the future of the “business of television,” and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main conference room. Every table will have a themed discussion led by an expert on the topic for 30 minutes. 
 
Video Data & Analytics
Moderator: Seif Hamid, SVP, Product Innovation– 4C Insights
 
Data-Driven TV Planning & Optimization
Moderator: Alex Freed, Director, Client Solutions – 605
Moderator: Scott Safranek, Senior Director, Analytics – 605
 
TV + Data
Moderator: Craig Berkley, Head of Revenue - LiveRamp    
 
Performance-Oriented Programmatic Advertising
Moderator: Glenn Dolce, Director of Sales, East Coast – AdMore
 
Addressable Local TV
Moderator: Rick Ducey, Managing Director – BIA Advisory Services
 
Advertisers’ Programmatic TV Reality Check
Moderator: George Musi, EVP, Head of Data, Analytics & Insights – Blue 449
 
Programmatic Ad Sales in Local TV
Mike Zinsmeister, EVP, Chief Revenue Officer – WideOrbit
 
Programmatic + Live OTT Video
Chris Flatley – Dish Media Sales
1:15 PM
Post-Lunch Keynote Presentation/Conversation: Videa

 

Presenter: 
Shereta Williams, President – Videa

Joe Oulvey, Executive Vice President – Fox Stations Sales

1:45 PM
Panel Discussion – The “National” TV/Video Seller Perspective
As the annual ritual of TV network upfront negotiations begin in earnest, we check in with some of the leading national programmers, broadcast TV station groups and MVPDs to hear how each are separately and collectively recalibrating their ad sales operations and inventory value propositions to better serve the increasingly sophisticated needs of marketers and their agencies. 
 
Moderator:
Adam Gerber, SVP, Investment, North America – Essence
 
Panelists:
Andrew Ward – VP, Comcast Media 360 Sales – Comcast Spotlight
Paul Haddad, President – A4/Altice Media & Data Solutions
Jim Keller, VP, Advertising Sales – Hulu
Gabe Bevilacqua, Gabe Bevilacqua, SVP, Product Management, Advanced Advertising – Viacom
Nicole Meade, Head of Programmatic – E.W. Scripps
2:20 PM
Networking Break
2:35 PM
“Big Think” Presentation/Conversation – Trackable Asset Cross-Platform Identification (TAXI)
From enabling more accurate tracking and measurement across platforms, to greater efficiencies and cost savings throughout the cross-media ecosystem, an open standard for audio watermarking to identify entertainment and advertising assets is the foundation for the future of advanced advertising. With the recent publication of the SMPTE standards, this open standard is ready to be put to the test. Learn more    about the standard, the applications and how to get started.
 
Presenter:
Jane Clarke, CEO/Managing Director – Coalition for Innovative Media Measurement (CIMM)
Steve Davis, Global Product Director – Kantar Media
Paul Mears, President/CEO – Copperline Media
3:05 PM
“Big Think” Presentation/Conversation: Local Broadcasting & Advanced Advertising
 
Presenter:
Rebekah Dopp, Principal, News & Local Media, Global Partnerships – Google
Ed Busby, Senior Vice President of Strategy – Tegna
3:35 PM
Panel Discussion – The View from Advertising’s Buy-Side
Agency media buying chieftains are under enormous pressure to deliver more measurable results from the biggest line item in their media spend – and the efficiencies, measurability and targeting promised by programmatic TV/video’s infrastructure are tantalizing.  Hear how some of the most influential buyers of TV/video advertising are structurally adjusting to take advantage, and what they are seeking most from ad sellers going forward.
 
Moderator:
George Musi, EVP, Head of Data, Analytics & Insights – Blue 449
 
Panelists:
Jeremy Crandall, SVP, Data Sciences – VM-1/Zenith
Jonathan Steuer Chief Research Officer – Omnicom Media Group
Alison Metcalfe, GM, TV – LiveRamp
4:10 PM
Closing Keynote Conversation: TV Advertising Effectiveness in a Digital World
 
Interviewer:
Jon Lafayette, Business Editor – Broadcasting & Cable
 
Interviewees:
Peter Olsen, EVP, Advertising Sales – A+E Networks
John Hoctor, Founder & CEO – Data+Math
4:40 PM
Closing Thanks
Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – NewBay Media
Tim Hanlon, Founder & CEO The Vertere Group
4:45 PM
End-of-Day Cocktails