VP, Agency Strategy
Will Batson is Co-Founder and Head of Agency Strategy for Hudson MX. He has spent the last three years working directly with the buyers, managers, client leads, and heads of local at all of the major global advertising holding companies— including every one of the top fifteen agencies in the United States. Mr. Batson personally collaborated with visionary agency leaders to create, refine, and implement Hudson MX’s flagship BuyerAssist™ cloud-based, custom platform. Since its closed beta introduction in September 2018, BuyerAssist™ has been used to transact $2 billion in local buys across all 210 markets on behalf of nearly 300 national advertisers. Based upon this unique wealth of experience Mr. Batson is recognized as one of the leading experts on how software and data can be used to empower local media buyers to deliver next-generation client results. A graduate of Colgate University, Will holds the distinction of having been the first employee at ClearSlide where he spent six years helping the Company raise $90M and scale to 200 employees. It was during his tenure at ClearSlide that he developed his passion and skill for finding the “sweet spot” where client pain points and software intersect.