CRO & EVP
A creative and passionate global leader, Jo Kinsella runs sales, marketing and strategic partnerships for TVSquared. Jo works to bring transparency, TV analytics and proof of performance to clients and, as a founding team member, has scaled thousands of advertisers, agencies and networks to leverage the real-time insights from the TVSquared ADvantage platform.
Jo is a 20-year software veteran with a proven track record of increasing revenue for her clients, and bringing to market innovative products and services across the Fintech, Adtech and Martech industries.
Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.
Jo builds teams of extraordinary talent, champions diversity and is recognized as a thought leader and voice of the industry.
A UK expat, when Jo is not working, she is mom to her nine-year old daughter and training for her next triathlon (she completed the IronMan in 2014!).