Will joined WideOrbit in 2000. As the Chief Product Office, he lead the teams responsible for designing and building the standard solution for traffic operations software across local TV, radio and cable networks. As the industry evolves, Will is focused on building the next generation of media operations software for broadcasters and networks. This includes products to manage multiple revenue streams including national, local, direct and programmatic; handle linear and digital sales channels; support 3rd party integrations that are strategic to WideOrbit customers; and automate processes to simplify workflows. Prior to WideOrbit, Will was Co-Founder and CTO for WorthGuide.com. Before WorthGuide, he was Co-Founder and CTO of Castalia Technologies Inc. Will has more than 25 years of experience in software development, system design, client/server database development and network design.