Brad Geving is VP of Media Buying at Tatari, a data & analytics company focused on measurement and media buying for linear and streaming TV. Prior to joining Tatari's leadership team in 2016, Brad was VP of Strategic Planning for five years at Bank of America where he executed marketing analytics projects and developed customer strategies for cross-selling of products.  In addition, Brad spent time developing Union Bank's strategy for responding to stress test requirements of the Federal Reserve and learned a lot about regulatory red tape in the process. 

In his current role, Brad is responsible for helping Tatari stay at the forefront of finding and securing the right media for Tatari clients. He leads the media buying operations team which entails media buying, market analytics and the logistics behind onboarding data and new technologies for buying at Tatari. Brad also has heavy involvement in Tatari's development of internal software that improves the efficiency of media buying.