Frans has over 20 years of experience in TV, digital, mobile, SaaS sales strategy and corporate development. In his role as COO, Mr. Vermeulen will be responsible for growing Tru Optik’s revenue, commercial enterprise and global expansion. Additionally, Mr. Vermeulen will lead Tru Optik’s business operations and implement a recruitment strategy to expand Tru Optik’s teams domestically and abroad. Most recently, Frans served as the VP of Advanced Strategy and Operations at Comcast where he focused on global advertising strategy, related technologies, partnerships/corporate development and the acquisitions of ThisTechnology, Adazzle, VisibleWorld and StickyAds.tv. Prior to Comcast, Frans served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel leading to the company’s acquisition by Comcast. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google). Frans graduated from Boston College with a B.A in Political Science and Marketing and received his MBA from NYU Stern School of Business.