Full Name
Greg McCastle
Job Title
SVP, Sales Strategy & Development
Company
Gray Television
Bio
With the merger of Gray Television and Raycom Media earlier this year, Greg stepped into the role of SVP of Strategy and Business Development for the “new” Gray Television, responsible for helping steer the course of revenue growth and diversification for the company.
Prior to the merger, Greg served as CRO for Raycom Sports with responsibility for all media sales efforts including digital, linear, and addressable advertising.
Greg has also served:
1) as President of Dstillery, a data science/AI driven audience and insights solutions company.
2) as President of AT&T AdWorks, launched and drove tremendous growth for the U-Verse Local TV, mobile, and desktop media business.
3) as President of Cablevision Media, running a multi-platform local sales organization, over 500 employees strong, generating more than 600 million in advertising sales annually.
Prior to the merger, Greg served as CRO for Raycom Sports with responsibility for all media sales efforts including digital, linear, and addressable advertising.
Greg has also served:
1) as President of Dstillery, a data science/AI driven audience and insights solutions company.
2) as President of AT&T AdWorks, launched and drove tremendous growth for the U-Verse Local TV, mobile, and desktop media business.
3) as President of Cablevision Media, running a multi-platform local sales organization, over 500 employees strong, generating more than 600 million in advertising sales annually.
