Full Name
Gerard Broussard
Job Title
Principal
Company
Pre-Meditated Media
Bio
Gerard Broussard, Principal, Pre-Meditated Media, is an advertising research advisor with a broad diversity of experience covering digital and TV media, audience measurement, media strategy and marketplace analysis. Gerard has been most recently active in the areas of advanced targeting on TV, evaluating the quality of commercially-available target segments, programmatic digital and TV, addressable TV, Audio Content Recognition measurement and online video ad viewability. Gerard’s client list has spanned advertisers, media publishers, market and media research firms and major trade organizations. He has published many key industry reports, covering the topics of data quality for CIMM (Coalition of Innovative Media Measurement), advanced TV development (eMarketer), Efficacy of Modeled Target Segments for CRE (Council for Research Excellence) and digital programmatic in-housing for the IAB (Internet Advertising Bureau). Twice a year, Gerard authors report on the outlook for advanced TV including addressable, programmatic and OTT, for eMarketer.
Prior to starting his Pre-Meditated Media consulting practice, Gerard served as VP, Media Insights & Analytics, at Canoe Ventures, a cable operator joint venture created to build out advanced TV platforms across member MSOs. During his 13-year tenure at WPP/GroupM, he served ad strategic planning research lead at the MediaEdge operating company while also overseeing digital research across GroupM’s digital media agency operating companies. Prior to joining WPP/GroupM, Gerard held the position of Director, Market Resources at CBS television network. He has been a regular speaker at events such as Ad: Tech, Internet World, World Association of Opinion and Market Research Professionals and Advertising Research Foundation workshops. He has guest lectured at Columbia University’s graduate business school. Gerard is active in many industry associations and served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.
Prior to starting his Pre-Meditated Media consulting practice, Gerard served as VP, Media Insights & Analytics, at Canoe Ventures, a cable operator joint venture created to build out advanced TV platforms across member MSOs. During his 13-year tenure at WPP/GroupM, he served ad strategic planning research lead at the MediaEdge operating company while also overseeing digital research across GroupM’s digital media agency operating companies. Prior to joining WPP/GroupM, Gerard held the position of Director, Market Resources at CBS television network. He has been a regular speaker at events such as Ad: Tech, Internet World, World Association of Opinion and Market Research Professionals and Advertising Research Foundation workshops. He has guest lectured at Columbia University’s graduate business school. Gerard is active in many industry associations and served as Chairperson of the Advertising Research Foundation’s Online Media Council. Gerard earned both his B.B.A. and M.B.A. from Baruch College of the City University of New York.
