Jeremy Crandall is SVP, Data Sciences at VM-1, a Zenith agency dedicated to managing holistic media planning and buying for one client: Verizon. Prior to this, she had a 20 year career in data, spanning tech startups, software vendors, financial services providers, ad tech, media companies and now her first agency role. As one of the first traders at MediaMath, Jeremy helped to pioneer programmatic digital trading practices and later ran their internal trading desk. Jeremy specializes in understanding and articulating the best applications of data to solve business challenges. She is one of the few people in the advertising industry (so far) to obtain a deep digital pedigree and then move to linear TV. She helped NBCUniversal reboot their Audience Targeting Platform (ATP) and drive its revenues and performance to new heights. Her career passion is helping to drive forward the convergence of digital and TV, helping to make TV more targetable, more measurable and more accountable.