Event Agenda
| Thursday, June 7, 2018 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 8:00 AM | Registration Opens & Continental Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:00 AM | Welcoming Comments Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – Future plc
Tim Hanlon, Founder & CEO, The Vertere Group
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| 9:10 AM | Opening Keynote Presentation/Conversation: Local TV’s Programmatic Opportunity As pressure grows on both advertisers and media companies to increase the ROI of linear advertising, programmatic TV platforms are starting to play a key relationship between ad buyers and broadcasters. In this session, executives from one of the world’s largest media agencies, one of the US’s top station groups and the top technology companies facilitating programmatic TV transactions today will discuss what’s working now, what needs to improve to make programmatic truly mainstream, and their hopes for the next stage of programmatic’s growth.
Interviewees:
Eric Mathewson, Founder & CEO – WideOrbit Frank Comerford, Chief Revenue Officer and President of Commercial Operations – NBCU Karine McMaster, Associate Media Director, Advanced TV Local Investment – Amplifi US
Interviewer: Tim Hanlon, Founder & CEO – The Vertere Group | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:45 AM | Panel Discussion – Automating TV Advertising: Promise or Peril? The TV industry’s march towards automating ad buying/selling processes and improving transactional efficiencies is well underway – fueled by an increasingly complicated and sophisticated set of digitally-infused workflows. Just how quickly and advantageously depends on who you ask – as this panel will debate.
Moderator:
Alan Wolk, Co-Founder/Lead Analyst – TV[R]EV Panelist:
Joy Baer, President – FreeWheel Advertisers
Mark Mitchell, Chief Relationship Officer – Clypd Julie Sterling, Director, Broadcast Partnerships – Google Brad Smith, Senior Vice President, Revenue and Operations – Videa Mike Zinsmeister, EVP, Chief Revenue Officer – WideOrbit | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:25 AM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:40 AM | “Big Think” Presentation/Conversation – Programmatic Advertising in Live Video Presenter:
Montgomery Gilchrist, Business Development, Sling TV – Dish Media Sales | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:20 AM | Panel Discussion – Data Meets Inventory: New Wine in Old Wineskins? A growing array of data from third-party and marketer-proprietary sources is pushing both advertisers and TV/video content providers to improve the ad value equation through more precise marketing target segments – far beyond traditional ratings or demographic reach metrics. This panel will explore how both sides of the ad buy-sell equation are programmatically reinventing their operations for more data-driven value propositions and results.
Moderator:
Justin Evans, VP, Data Strategy – Comcast Spotlight
Panelists:
Anupam Gupta, Chief Product Officer – 4C Insights Gaurav Shirole, Group Vice President, Product & Client Solutions – 605 Mike Rosen, EVP, Advanced Advertising & Platform Sales – NBCUniversal Brendan Condon, President – AdMore & REVShare Mark Gorman, CEO – Matrix Solutions Sandro Catanzaro, Chief Innovation Officer, Co-Founder – dataxu | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM | Networking Topic Table Lunch Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!
The Programmatic Summit dives deeply into the hottest discussion topics around the future of the “business of television,” and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main conference room. Every table will have a themed discussion led by an expert on the topic for 30 minutes.
Video Data & Analytics
Moderator: Seif Hamid, SVP, Product Innovation– 4C Insights Data-Driven TV Planning & Optimization
Moderator: Alex Freed, Director, Client Solutions – 605 Moderator: Scott Safranek, Senior Director, Analytics – 605 TV + Data
Moderator: Craig Berkley, Head of Revenue - LiveRamp Performance-Oriented Programmatic Advertising
Moderator: Glenn Dolce, Director of Sales, East Coast – AdMore Addressable Local TV
Moderator: Rick Ducey, Managing Director – BIA Advisory Services Advertisers’ Programmatic TV Reality Check
Moderator: George Musi, EVP, Head of Data, Analytics & Insights – Blue 449 Programmatic Ad Sales in Local TV
Mike Zinsmeister, EVP, Chief Revenue Officer – WideOrbit Programmatic + Live OTT Video
Chris Flatley – Dish Media Sales | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:15 PM | Post-Lunch Keynote Presentation/Conversation: Videa
Presenter: Joe Oulvey, Executive Vice President – Fox Stations Sales | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:45 PM | Panel Discussion – The “National” TV/Video Seller Perspective As the annual ritual of TV network upfront negotiations begin in earnest, we check in with some of the leading national programmers, broadcast TV station groups and MVPDs to hear how each are separately and collectively recalibrating their ad sales operations and inventory value propositions to better serve the increasingly sophisticated needs of marketers and their agencies.
Moderator:
Adam Gerber, SVP, Investment, North America – Essence Panelists:
Andrew Ward – VP, Comcast Media 360 Sales – Comcast Spotlight
Paul Haddad, President – A4/Altice Media & Data Solutions Jim Keller, VP, Advertising Sales – Hulu Gabe Bevilacqua, Gabe Bevilacqua, SVP, Product Management, Advanced Advertising – Viacom Nicole Meade, Head of Programmatic – E.W. Scripps | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:20 PM | Networking Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:35 PM | “Big Think” Presentation/Conversation – Trackable Asset Cross-Platform Identification (TAXI) From enabling more accurate tracking and measurement across platforms, to greater efficiencies and cost savings throughout the cross-media ecosystem, an open standard for audio watermarking to identify entertainment and advertising assets is the foundation for the future of advanced advertising. With the recent publication of the SMPTE standards, this open standard is ready to be put to the test. Learn more about the standard, the applications and how to get started.
Presenter:
Jane Clarke, CEO/Managing Director – Coalition for Innovative Media Measurement (CIMM) Steve Davis, Global Product Director – Kantar Media Paul Mears, President/CEO – Copperline Media | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:05 PM | “Big Think” Presentation/Conversation: Local Broadcasting & Advanced Advertising Presenter:
Rebekah Dopp, Principal, News & Local Media, Global Partnerships – Google Ed Busby, Senior Vice President of Strategy – Tegna | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:35 PM | Panel Discussion – The View from Advertising’s Buy-Side Agency media buying chieftains are under enormous pressure to deliver more measurable results from the biggest line item in their media spend – and the efficiencies, measurability and targeting promised by programmatic TV/video’s infrastructure are tantalizing. Hear how some of the most influential buyers of TV/video advertising are structurally adjusting to take advantage, and what they are seeking most from ad sellers going forward.
Moderator:
George Musi, EVP, Head of Data, Analytics & Insights – Blue 449 Panelists:
Jeremy Crandall, SVP, Data Sciences – VM-1/Zenith
Jonathan Steuer Chief Research Officer – Omnicom Media Group Alison Metcalfe, GM, TV – LiveRamp | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:10 PM | Closing Keynote Conversation: TV Advertising Effectiveness in a Digital World Interviewer:
Jon Lafayette, Business Editor – Broadcasting & Cable Interviewees:
Peter Olsen, EVP, Advertising Sales – A+E Networks John Hoctor, Founder & CEO – Data+Math | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:40 PM | Closing Thanks Charlie Weiss, Vice President, Broadcast, Cable, and Broadband Television – NewBay Media Tim Hanlon, Founder & CEO The Vertere Group | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:45 PM | End-of-Day Cocktails | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
